About us
We started in 2012 with a small team, one client, and a bias toward doing the work properly. Fourteen years later, that hasn't changed.
Our story
Markitiers Media Group was founded by Oshikka Lumb in 2012, in the back room of a Mumbai creative studio. The first client was a regional hospital group. The first brief was a rebrand. The first result was a 4x jump in patient inquiries within six months.
From there, the agency grew by reputation, not by sales decks. Healthcare clients led us into pharma, diagnostics, and med-tech. Corporate clients in the Gulf opened doors across the Middle East and Africa. A few years in, the USA office opened in New York to serve our North American enterprise clients.
Today, Markitiers is a 42-person agency with senior partners across strategy, performance, creative, and content. We are deliberately mid-sized — large enough to run a full launch, small enough that the people in the pitch are the people doing the work.
Principles
Patients are not a funnel. Doctors are not a target. Every campaign we run respects both. We work within UCPMP, HIPAA, and local code where required, and we push back on clients when the brief asks us not to.
Paid media without positioning is just expensive noise. Every engagement starts with a positioning exercise, a clear ICP, and a measurement plan. Tactics follow.
Our partners are the ones in the room. No bait-and-switch at the kickoff. The person you pitch with is the person who runs the account after you sign.
A campaign that works in Mumbai will not work in Riyadh. We have on-the-ground teams in each region who know the language, the regulators, and the cultural cues that don't translate over a Zoom call.
We will not sell you a vanity metric. We agree on what success looks like at the start, and we report against it — even when the news is bad.
Most of our clients have been with us for over three years. Some for over a decade. We measure ourselves on renewals, not pitches.
Approach
Every engagement follows a four-step rhythm. The shape is the same; the depth depends on the brief.
Step 1
Stakeholder interviews, market scan, competitive teardown, and ICP work. We surface what is true, not what is comfortable.
Step 2
Positioning, messaging architecture, channel plan, and measurement framework. One document that the team can actually use.
Step 3
Creative production, media activation, content, and on-ground rollout — run by senior leads with tight QA loops.
Step 4
Weekly reporting, monthly reviews, and quarterly re-strategising. We treat campaigns like products — versioned, measured, and improved.
By the numbers
Selected work
A snapshot of the kind of work we do. Full case studies in the portfolio.
Rebuilt the patient-acquisition engine across 14 clinics.
ABM and content program targeting Fortune 500 CFOs.
Brand and HCP engagement for an oncology launch.
Launched a new wellness brand from naming through to first revenue.
We're selective about new engagements and prefer to start with a conversation before a brief.
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