About us

An agency built on craft, accountability, and a stubborn belief in healthcare.

We started in 2012 with a small team, one client, and a bias toward doing the work properly. Fourteen years later, that hasn't changed.

Markitiers team collaborating in Mumbai office

Our story

From a Mumbai studio to four continents.

Markitiers Media Group was founded by Oshikka Lumb in 2012, in the back room of a Mumbai creative studio. The first client was a regional hospital group. The first brief was a rebrand. The first result was a 4x jump in patient inquiries within six months.

From there, the agency grew by reputation, not by sales decks. Healthcare clients led us into pharma, diagnostics, and med-tech. Corporate clients in the Gulf opened doors across the Middle East and Africa. A few years in, the USA office opened in New York to serve our North American enterprise clients.

Today, Markitiers is a 42-person agency with senior partners across strategy, performance, creative, and content. We are deliberately mid-sized — large enough to run a full launch, small enough that the people in the pitch are the people doing the work.

Principles

What we believe.

1

Healthcare is a craft.

Patients are not a funnel. Doctors are not a target. Every campaign we run respects both. We work within UCPMP, HIPAA, and local code where required, and we push back on clients when the brief asks us not to.

2

Strategy before tactics.

Paid media without positioning is just expensive noise. Every engagement starts with a positioning exercise, a clear ICP, and a measurement plan. Tactics follow.

3

Senior people, on the work.

Our partners are the ones in the room. No bait-and-switch at the kickoff. The person you pitch with is the person who runs the account after you sign.

4

Regional reality.

A campaign that works in Mumbai will not work in Riyadh. We have on-the-ground teams in each region who know the language, the regulators, and the cultural cues that don't translate over a Zoom call.

5

Honest measurement.

We will not sell you a vanity metric. We agree on what success looks like at the start, and we report against it — even when the news is bad.

6

Long-term partners.

Most of our clients have been with us for over three years. Some for over a decade. We measure ourselves on renewals, not pitches.

Approach

How we work.

Every engagement follows a four-step rhythm. The shape is the same; the depth depends on the brief.

Discovery workshop

Step 1

Diagnose

Stakeholder interviews, market scan, competitive teardown, and ICP work. We surface what is true, not what is comfortable.

Strategy planning

Step 2

Design

Positioning, messaging architecture, channel plan, and measurement framework. One document that the team can actually use.

Campaign launch

Step 3

Deploy

Creative production, media activation, content, and on-ground rollout — run by senior leads with tight QA loops.

Analytics dashboard

Step 4

Iterate

Weekly reporting, monthly reviews, and quarterly re-strategising. We treat campaigns like products — versioned, measured, and improved.

By the numbers

Where we are, in 2026.

42
Team members
4
Regional offices
180+
Brands served
14
Years operating

Selected work

Recent numbers.

A snapshot of the kind of work we do. Full case studies in the portfolio.

Want to work with us?

We're selective about new engagements and prefer to start with a conversation before a brief.

Get in touch